Position Purpose

The role holder is responsible for driving marketing activities for existing products and new products , in coordination with the Field sales and HO Marketing in the assigned zone so that PI products are established as a preferred brand in the operating markets. The role holder is also responsible for market mapping for new geographies and pipeline products, resolution of marketing related queries and product training for field staff

Strategic Responsibilities
- Provide inputs to the Marketing Head / Zonal In Charges for preparation of zonal marketing plans (existing and current products, roll out timelines, marketing expenditure, desired benefits)
- Develop marketing plan for new geographies (for example, target farmer groups, roll out of promotion initiatives)
- Conduct potential mapping for the pipeline product for three to five years (for example, development, testing, launch, growth, maturity)
- Develop innovative ideas for increased marketing and field effectiveness (for example, innovative branding and promotion initiatives, product training methodologies)





Operational Responsibilities

Field Promotional Support Activities
- Achieve the annual product marketing targets for the Region / Zone by effective planning, coordination and execution of demand generation activities, in collaboration with the Field sales staff (for example, demonstrations, field days, product campaigns, crop campaigns, farmer meetings, dealer / channel partner meetings)
- Implement product launch activities of the pipeline products through planned initiatives like demonstrations, field days, testimonial farmers, etc.
- Provide detailed planning and execution support for roll out of planned marketing initiatives to the Field sales team (for example, promotional tools, providing technical know-how, coordinating logistics for promotion programs)
- Coordinate with the HO Marketing / External agencies (for example, co-marketing agencies, event management companies, ad agencies)

📌 Marketing Manager (Vadodara)
🏢 Jivagro
📍 Vadodara