Job Title Digital Marketing Specialist (SEO+Google/Meta Ads) DepartmentMarketing - Digital
Location Corporate Office
Job Purpose The Digital Marketing Specialist is responsible for planning, executing, and optimizing digital marketing campaigns across Google and Meta platforms while driving organic website growth through effective SEO strategies. The role focuses on increasing website traffic, improving search engine rankings, generating quality leads, maximizing campaign ROI, and enhancing the organization's online presence through data-driven marketing initiatives.Key Skills Digital Marketing Strategy, Performance Marketing, Search Engine Optimization (SEO) , Google Ads Management , Meta Ads Campaign Management, Campaign Optimization, Keyword Research, Audience Targeting & Segmentation, Website Analytics, Data Analysis & ReportingKey Deliverables
- Increased website traffic and qualified lead generation.
- Improved search engine rankings for targeted keywords.
- Higher Return on Ad Spend (ROAS) and optimized Cost per Lead (CPL).
- Enhanced website visibility and domain authority.
- Successful execution of Google Ads and Meta Ads campaigns within budget.
- Improved website performance based on Core Web Vitals and technical SEO standards.
- Accurate tracking and implementation of analytics and conversion events.
- Timely submission of weekly and monthly performance reports with actionable recommendations.
- Continuous optimization of digital campaigns to improve conversion rates and ROI.