Job Summary

Social Media Executive with prior experience in the jewellery or luxury lifestyle segment. The role will be responsible for planning, creating, and executing social media strategies that enhance brand visibility, drive engagement, and support business growth across digital platforms.

The ideal candidate should have a strong understanding of luxury branding, visual storytelling, trends in jewellery marketing, and audience engagement.

Location: Mumbai. Experience: 2+ Years.
Key Responsibilities
- Plan, manage, and execute social media strategies across platforms such as Instagram, Facebook, LinkedIn, Pinterest, and YouTube.
- Create engaging content calendars aligned with brand campaigns, product launches, festive collections, and seasonal promotions.
- Conceptualize and coordinate high-quality content including:
- Jewellery photos, reels, short videos, stories, and posts
- Captions aligned with luxury and premium brand tone
- Collaborate with designers, photographers, videographers, and marketing teams to ensure visually compelling content.




- Manage social media campaigns and promotions, including paid collaborations and influencer campaigns.
- Track and analyze performance metrics such as reach, engagement, follower growth, and conversions, and share actionable insights.
- Stay updated with social media trends, jewellery market trends, influencer activity, and competitor analysis.
- Engage with followers, respond to comments/messages, and maintain a strong online brand presence.
- Ensure brand consistency and adherence to UNIDEL Group s brand guidelines across all platforms.
- Support website traffic and lead generation initiatives through social media efforts.
Required Skills Experience
- 3-5 years of hands-on experience managing social media for jewellery, luxury, fashion, or lifestyle brands.
- Solid understanding of Instagram-first marketing, reels, stories, and influencer-led content.
- Excellent content writing skills with a flair for luxury an

📌 Social Media Marketing Expert (Mumbai)
🏢 UNIDEL Group
📍 Mumbai