About The Marcom Avenue: The Marcom Avenue is a 360-degree marketing and communication agency that partners with clients to accelerate growth through creative strategies and ROI-driven performance metrics. Based in Gurugram, we provide innovative solutions and tailor-made services to meet our clients' business objectives.
Job Title: Social Media Manager
Company: The Marcom Avenue
Experience:0-3years
Location: Gurgaon
Job Type: Full-Time
Position Overview:
The Social Media Executive will play a critical role in enhancing client brands and building robust online communities across multiple social media platforms. As a key member of the digital marketing team, you will work closely with the creative and strategy teams to execute social media strategies, drive brand engagement, and ensure content consistency across channels. You will manage social media calendars, analyze performance, and continuously adapt strategies to keep up with the latest digital trends.
Key Responsibilities:
Social Media Strategy:
- Collaborate with the creative team to develop and execute monthly social media strategies for agency clients.
- Research and craft engaging brand captions and copy for all social media postings.
- Assist in growing the agency and client brands by increasing awareness and engagement through social platforms.
Content Management:
- Schedule and monitor postings to maintain consistent engagement across all brand handles.
- Help create and organize content based on the monthly editorial calendar.
- Implement strategies to increase followers and engagement on platforms like Twitter, Instagram, Facebook, LinkedIn, YouTube, and Pinterest.
Community Engagement:
- Interact with followers and potential customers by addressing questions and feedback via social media pages.
- Foster relationships with online communities to drive engagement and loyalty.
Influencer Marketing:
- Build a database of influencers across categories and liaise with them to exe
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