Franchise Manager – Acquisition & Expansion

Praxis Home Retail Limited (HomeTown) | Mumbai | Reports to CRO

About the Role

HomeTown is launching a Franchise Investor, Company Operated (FICO) store model as part of its national expansion. This role owns the channel end-to-end — from identifying and closing franchise investors to getting stores open and performing. A ground-floor build with direct CRO access.

What You'll Do

Pipeline & Business Development

 Source and qualify franchise investors — HNIs, family offices, regional businesspeople, mall owners

 Leverage existing investor and retail networks to generate warm leads, particularly across East and South India

 Represent HomeTown at industry forums and investor networks to drive inbound interest

Location Diligence

 Evaluate proposed locations on catchment, competition, footfall potential, and format fit

 Build a location scoring framework with internal retail ops and category teams

Investor Qualification & Negotiation

 Assess investor financial capacity, intent, and background





 Lead commercial negotiations — capex structure, revenue share, lock-in, exit clauses

 Drive term sheets and franchise agreements to closure with legal and finance support

Onboarding & Activation

 Own partner onboarding from signed agreement to store launch

 Coordinate across store design, procurement, HR, and ops for fit-out readiness

Ongoing Partner Management

 Primary relationship owner post-launch

 Manage investor expectations on returns and store performance

 Resolve friction between investor expectations and operational realities

What We're Looking For

 6–10 years in franchise development, retail BD, or investor-facing sales

 Solid existing market relationships in East and South India — non-negotiable

 Proven track record of closing franchise or investor deals, not just building pipelines

 Can read a location P&L; and construct an investor return model

 Prior experience in retail, F&B;, or

📌 Franchise Manager | Mumbai or Kolkata
🏢 Praxis Home Retail
📍 Mumbai