Job Title:

Head of Marketing & Membership

Experience:

8–12 years

Location:

Khar Road, Mumbai (In office)

Employment Type:

Full-time

Requirements:

15 - 60 days Notice Period
*(Adjusted for a senior hire)*



About the Brand:

EDGE

is a global private travel and lifestyle club designed for travellers who value their time, see travel as an investment, and value service above all else.

Role Overview:

EDGE is looking for a senior brand, marketing and membership leader to shape the next phase of growth for the club.

This is not a conventional marketing role for a travel company. The mandate is to build EDGE into an aspirational luxury ecosystem — one that brings together travel, culture, access, community, partnerships, content and high-touch member relationships.

The Head of Marketing & Membership will lead the overall marketing and membership growth function, overseeing brand strategy, content, CRM, campaigns, marketing IPs, PR, community engagement, brand collaborations, member growth, retention, and analytics.





This role will directly oversee and guide the Digital Marketing Manager, Community Manager & Brand Collaborations lead, and Graphic Designer and work in tandem with the Products team and Sales team.

The ideal candidate should understand how to build desire among high-net-worth audiences, create trust at every touchpoint, deepen member engagement, and protect the luxury perception of the brand as it scales.

Key Responsibilities:

1. Marketing, Brand & Communication

a. Brand Strategy & Positioning
- Own and strengthen EDGE’s positioning as a Private Travel & Lifestyle Club, ensuring it remains distinct from a conventional luxury travel agency.
- Define and maintain the brand’s tone of voice, storytelling standards, visual direction and communication benchmarks.
- Ensure every touchpoint — social, website, email, WhatsApp, decks, PR, events and member communication — feels premium, intentional and on-brand.

b. Content, Social Media & Editorial Str

📌 Head of Marketing (Khar Danda)
🏢 EDGE
📍 Khar Danda