We have an immediate opening for a strategically minded performance marketing expert to build and establish our Performance Marketing Center of Excellence in India. Reporting directly to the Director of Marketing, this role will be a great fit for someone who is passionate about diving deep into data and emerging with actionable insights to drive the success of our rapidly growing business through exponential ROI.
Responsibilities
- See. Adapt. React. This is our mantra for marketplace PPC advertising. Be nimble and agile by adapting our investment for quick results.
- Build a team that shares our passion, vision, and enthusiasm and delivers strong, efficient marketplace advertising performance.
- Work closely with global growth marketing leads to maximize performance marketing efforts by leveraging data analytics and insights to deliver results for all e-commerce accounts.
- Continually test and optimize marketing investment levels balancing effectiveness with efficiency to align with business goals.
- Track and report on daily weekly, monthly, quarterly,
and annual performance for all channels including audience and targeting insights and spend shift recommendations by identifying opportunities for improvement to facilitate conversion and action.
- Drive continuous improvement through critical evaluation of existing strategies and implementation of current and creative ideas.
- Build exceptional relationships with Growth Marketing and Merchant teams to help deliver results.
- Become our in-house subject matter expert on all performance marketing questions.
- Perform other duties as assigned.
Requirements
- Prior work experience with Amazon or Walmart s advertising team is required.
- Bachelor s degree (required), in marketing and data engineering, data analysis, or other applicable areas of study
- Experienced in developing implementing PPC strategies in an agency, corporate, or public sector.
- Deep experience running digital campaigns, tracking and opti