The Role
We're looking for someone who can give SIYA a voice — one that speaks to parents and school leaders, not just "users." You'll own our brand's tone and social presence, translating the emotional core of what we're building into content that resonates: **AI that brings back the golden days of school-parent communication** — timely progress updates, real understanding of a child's growth, and trust restored between schools and families.

What You'll Do
- Research and deeply understand the pain points of parents and school principals — communication gaps, delayed report cards, lack of visibility into a child's actual learning, and the trust deficit that's crept into school-parent relationships.
- Define and document SIYA's brand voice: warm, credible, and mature — never gimmicky — one that positions AI as a bridge back to genuine connection, not a cold, technical replacement.
- Build content pillars around: how schools can communicate student progress better, how AI simplifies evaluation and reporting for teachers,



and what "good old days" of school-parent trust actually looked like — and how we're bringing them back.
- Plan and execute a content calendar across relevant platforms (Instagram, LinkedIn, YouTube/Shorts, WhatsApp-friendly formats) tailored to Indian parents and school administrators, including Telugu-language content where relevant.
- Create/commission short-form video, carousels, testimonials, and case-study style posts from real schools in our pipeline.
- Work closely with the founders to translate product milestones (diagnostic reports, Bloom's Taxonomy mapping, teacher dashboards) into parent- and principal-friendly narratives.
- Track engagement and iterate on tone, format, and messaging based on what actually lands with our audience.

What We're Looking For
- 0–2 years of experience in social media, content, or brand roles — EdTech, parenting, or consumer-facing B2C2C experience is a robust plus.
- Excellent writing skills in English; Te

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