Key Responsibilities
- Plan, create, manage, and optimize PPC campaigns.
- Manage Meta Ads campaigns for lead generation and conversions.
- Perform audience targeting, retargeting, and A/B testing.
- Monitor and optimize CPC, CTR, CPL, CPA, CPM, and ROAS.
- Manage campaign budgets and improve overall performance.
- Prepare campaign reports and analyze performance.
- Stay updated with the latest trends and changes in paid advertising.
Requirements
- 1–2 years of experience in PPC / Performance Marketing.
- Strong hands-on knowledge of Meta Ads Manager.
- Positive understanding of Facebook & Instagram advertising.
- Knowledge of Google Ads will be an added advantage.
- Strong analytical and problem-solving skills.
- Good communication and reporting skills.