Role Marketing Manager B2B EdTech Location Remote India Pay 40 000 00 - 50 000 00 per month About Whizara Whizara connects K-12 schools with certified instructors to offer hard-to-staff courses core AP world languages STEM and CTE through flexible scalable solutions We help schools expand access to high-quality education through innovative online programs delivered nationwide We are seeking a highly skilled data-driven Marketing Manager with deep experience in Zoho marketing automation cold email outreach and multi-channel digital marketing This role requires someone who can independently strategize and execute marketing operations end-to-end Key ResponsibilitiesMarketing Automation Lead Generation Build and manage end-to-end marketing automation workflows in Zoho Campaigns CRM Workflows Segmentation Lead Scoring Execute cold email marketing campaigns including list generation segmentation deliverability optimization and A B testing Drive traffic and generate organic leads through multi-channel campaigns Track marketing funnel metrics and prepare detailed performance reports Content Creation Digital Presence Create strong content across formats Email sequences Blogs Social media posts Website landing page copy Whitepapers Manage and optimize the company website Wix including SEO improvements and new page creation Develop brochures flyers sales decks demo videos and other collateral Campaign Execution Brand Growth Plan and execute digital campaigns across email website social media and outbound channels Manage social media strategy and content calendars Conduct competitor research and track industry trends Support PR initiatives events and award submissions Cross-Functional Collaboration Align closely with Sales on messaging lead quality and target segments Maintain robust leads management processes in Zoho CRM including segmentation and nurture flows Communicate progress insights and campaign performance to leadership Qualifications Strict Requirements Must-Have 5 years of professional experience in marketing non-negotiable Hands-on experience with Zoho Campaigns CRM Automation Cold email marketing experience with proven results Ability to independently plan and execute end-to-end marketing automation workflows Strong content creation skills across email social and website copy Website management experience Wix and basic SEO knowledge Experience generating segmenting and managing lead lists Excellent English communication and writing skills Ability to work independently manage multiple priorities and meet deadlines Preferred Experience in EdTech SaaS B2B services or education-related organizations Portfolio showcasing campaigns workflows writing samples or collateral Experience with explainer videos sales decks demo videos or design tools Background in PR events or award submissions Why Join Whizara Lead high-impact initiatives shaping national growth Build modern marketing systems with autonomy and ownership Work in a mission-driven innovative and fully remote environment Job Type Full-time Pay 40 000 00 - 50 000 00 per month Benefits Paid time off Application Question s Do you have hands-on experience with Zoho Campaigns CRM and Automation workflows What is your expected monthly compensation INR Experience Marketing 5 years Required Shift availability Night Shift Required