We are looking for a Retention Marketing skilled who will own the customer lifecycle post-acquisition The role focuses on improving repeat purchase rate customer lifetime value LTV and reducing churn through data-driven retention strategies across multiple owned channels Key Responsibilities Own end-to-end retention and lifecycle marketing for D2C e-commerce customers- Design and execute email WhatsApp SMS push notification campaigns- Build and optimize customer journeys cohorts and segmentation- Improve repeat rate LTV frequency and retention KPIs- Plan and execute loyalty programs referrals and win-back campaigns- Collaborate with performance product and tech teams for funnel optimization- Analyze customer behavior and run A B tests for messaging offers and timing- Own CRM dashboards and reporting on retention metrics ref updazz com