PERFORMANCE MARKETING (Kovilpalayam)

PERFORMANCE MARKETING (Kovilpalayam)

13 Aug
|
Toolcom shaping innovation
|
Kovilpalayam

13 Aug

Toolcom shaping innovation

Kovilpalayam

WE ARE HIRING

PERFORMANCE MARKETING & SEO EXECUTIVE

Job Type: Full time
Experience: 1–3 Years

JOB OBJECTIVE

We are looking for a Performance Marketing & SEO Executive with hands-on experience in managing paid advertising campaigns and improving website organic performance.

The primary objective is to increase website traffic, generate quality leads, improve conversions, and drive profitable online sales through effective digital marketing strategies.

KEY RESPONSIBILITIES
- Plan, execute, and optimize Google Ads, Meta Ads, and other paid campaigns.
- Monitor campaign performance, budgets, CPC, CTR, CPL, ROAS, and conversions.
- Develop and implement effective SEO strategies to improve organic rankings.
- Conduct keyword research, competitor analysis, and website audits.
- Optimize website content, meta titles, descriptions, headings, URLs, and internal linking.
- Manage on-page and off-page SEO activities.
- Track website traffic and campaign performance using Google Analytics, Search Console, and other SEO tools.
- Generate regular performance reports and provide actionable insights.




- Identify opportunities to improve lead generation, conversion rates, and ROI.
- Coordinate with the content/design team for digital marketing campaigns.
- Stay updated with the latest Google algorithm changes, SEO trends, and digital advertising practices.

QUALIFICATION
- Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
- Candidates with relevant certifications in Google Ads, SEO, Analytics, or Digital Marketing will be preferred.

REQUIRED SKILLS

✔ Google Ads & Meta Ads
✔ SEO & SEM
✔ Keyword Research
✔ Google Analytics & Search Console
✔ On-Page & Off-Page SEO
✔ Social Media Marketing
✔ Website Optimization
✔ Lead Generation & Conversion Optimization
✔ Performance Tracking & Reporting
✔ Basic knowledge of Canva / Photoshop is an added advantage

CANDIDATE PROFILE
- 1–3 years of hands-on experience in Performance Marketing and SEO

📌 PERFORMANCE MARKETING (Kovilpalayam)
🏢 Toolcom shaping innovation
📍 Kovilpalayam

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