About the Role

We are looking for an entrepreneurial, hands-on
D2C Brand & Growth Lead
who can take ownership of the business and help build the brand from
0 to 1 and beyond
.

This is a key role where you will work closely with the founders and own the complete D2C growth engine — from setting up the Shopify website and launching the brand to driving customer acquisition, managing marketplaces, and building a profitable business.

Key Responsibilities
- Own the
D2C business and P&L;
, including revenue, margins and growth targets.
- Set up and manage the
Shopify website
, including products, landing pages, offers and conversion optimization.
- Plan and manage
performance marketing
across Meta, Google and other relevant channels.
- Track and optimize key metrics such as
CAC, ROAS, AOV, conversion rate and customer retention
.
- Manage
Amazon, Nykaa and other marketplace
listings, sales and performance.
- Coordinate with
performance marketing, creative and other external agencies
.




- Work closely with
contract manufacturers and vendors
for production planning, inventory and new product launches.
- Support overall
brand building, customer acquisition and retention initiatives
.
- Use data and market insights to identify recent growth opportunities and continuously improve performance.

Requirements
- 4-7 years of experience
in D2C, e-commerce, growth, performance marketing or consumer brands.
- Strong understanding of
Shopify, Meta Ads, Google Ads and marketplaces
.
- Comfortable working with numbers and understanding
CAC, ROAS, LTV, AOV and profitability
.
- Strong ownership mindset with the ability to work independently and execute quickly.
- Experience working with agencies, vendors and cross-functional teams.
- Someone who is excited by the opportunity to
build a new brand from the ground up
.

📌 C Brand and Growth Lead (Dehradun)
🏢 Prime Sunshine Private
📍 Dehradun