Job Title Senior Digital Marketing Executive Senior Digital Marketing Executive - Ethnic Wear Meena Bazaar Location Head Office - Meena Bazaar Experience 3-5 Years Position Summary We re looking for a Senior Digital Marketing Executive 3-5 years experience with a graduate degree preferably from the retail or fashion sector to lead digital strategy at Meena Bazaar You will drive brand visibility lead-generation and conversions through performance marketing across all digital channels Key Responsibilities Plan launch and optimize digital campaigns across SEO SEM Google Ads email social media and display advertising Develop and manage Meena Bazaar s social media presence organic paid for platforms like Meta Instagram and others Define and track KPIs e g CTR CPL ROAS prepare performance reports and recommend optimizations for ROI improvement Conduct A B testing and conversion rate optimization to improve campaign outcomes and funnel efficiency Work with UX content and design teams to craft and refine landing pages and creatives Monitor the user journey across digital funnels to identify conversion drop-offs and implement enhancements Liaise with external agencies or vendors to coordinate campaign deliverables and timelines Collaborate closely with the ecommerce team to plan and align online campaigns Maintain a digital marketing calendar forecasting key campaigns and anticipated ROI Stay current with industry innovations tools trends and platform updates to keep Meena Bazaar s digital strategy proactive and cutting-edge Skills Qualifications 3 to 5 years of hands-on experience in performance-based digital marketing within the retail fashion industry Bachelor s degree in Marketing Business or related discipline Strong proficiency in SEO SEM Google Ads email marketing and social media marketing Experience using analytics tools Google Analytics Search Console etc for campaign tracking and optimization Expertise in conversion tracking funnel optimization and A B testing Creative thinker with strong analytical and data-driven decision-making abilities Familiarity with e-commerce platforms such as Shopify or Magento is a plus Basic knowledge of HTML CSS JavaScript is advantageous Self-starter with solid communication collaboration and project management skills Keeps up-to-date with digital marketing trends tools and best practices Preferred industries retail ethnic fashion wear FMCG Certifications in Google Ads Analytics or HubSpot are valued Additional skills experience with marketing automation CRM platforms or basic graphic tools may add advantage Kindly apply on indeed or share your resume at hr2 mbindia net or send your resume on whatsapp number (phone hidden) Job Types Full-time Permanent Pay 25 000 00 - 45 000 00 per month Benefits Health insurance Leave encashment Life insurance Provident Fund Ability to commute relocate New Delhi Delhi Reliably commute or planning to relocate before starting work Required Application Question s Do you have 3 to 5 years of hands-on experience in digital marketing specifically within retail or fashion industries Yes No Please indicate which of the following digital marketing areas you have experience in select all that apply SEO SEM Google Ads Email Marketing Social Media Marketing organic paid Display Advertising A B Testing Conversion Optimization Google Analytics Analytics Tools Do you have experience with any of the following e-commerce platforms Select all that apply Shopify Magento None Do you have basic knowledge of the following Select all that apply HTML CSS JavaScript None of the above Briefly describe a digital marketing campaign where you drove significant results e g improved traffic conversions or ROI What was your role Education Bachelor s Required Experience Digital marketing 3 years Preferred Language English Preferred Location New Delhi Delhi Preferred Willingness to travel 50 Preferred Work Location In person Expected Start Date 11 08 2025

📌 Senior Digital Marketing Executive (New Delhi)
🏢 Meena Bazaar
📍 New Delhi