Location Vasundhara Experience 2-5 years Department Marketing Industry D2C E-commerce Consumer Goods About Us We are a fast-growing D2C brand focused on delivering cutting-edge and high-quality products directly to consumers via digital platforms With a sharp focus on customer experience brand building and online growth we are seeking a performance-driven marketer to scale our digital acquisition efforts across key platforms Key Responsibilities Campaign Management Plan execute and optimize paid marketing campaigns across Google Ads Meta Facebook Instagram YouTube Amazon Ads and other relevant channels ROAS CAC Optimization Drive maximum ROI while lowering customer acquisition cost CAC and improving return on ad spend ROAS Creative Coordination Collaborate with design and content teams to produce high-converting ad creatives and landing pages Data Analytics Monitor analyze and report campaign performance using Google Analytics Meta Ads Manager and other tools Audience Segmentation Build effective targeting strategies including remarketing lookalikes interest-based and demographic targeting A B Testing Run structured experiments on creatives messaging and landing pages to optimize performance Funnel Tracking Own the full-funnel performance - from impression to checkout and repeat purchases Platform Expertise Stay updated with latest ad platform changes tools and policy updates to ensure compliance and innovation Requirements Proven experience managing performance marketing for a D2C eCommerce brand Hands-on expertise in Meta Ads Google Ads Google Shopping and Amazon Advertising Strong understanding of conversion funnels pixel data tracking and eCommerce attribution Experience with Google Analytics GA4 Facebook Events Manager and performance dashboards Creative Analytical mindset with strong decision-making skills Excellent communication and collaboration abilities Good to Have Experience with D2C tools like Shopify WooCommerce Klaviyo WebEngage Knowledge of affiliate influencer marketing or organic social performance Prior experience scaling a brand from early traction to 1 Cr month revenue or more Must Have Proven experience with meta Ad Google Ads Job Types Full-time Permanent Pay 25 000 00 - 40 000 00 per month Schedule Day shift Language English Required Work Location In person