Trade Marketing Associate Department Marketing Creative Employment Type Permanent - Full Time Location India Description Job location Mumbai The Team You Would Join You would be part of the Asia Marketing Team led by the Head of Marketing - Asia The team consists of brand managers digital marketers and trade marketing professionals who apply their expertise to navigate evolving market conditions and develop marketing-led innovations that expand access to brighter lives This team is responsible for building and strengthening the brand across all operating markets Our work spans a wide range of focus areas including rural marketing POSM innovation in-store branding go-to-market GTM strategies for new product launches product packaging market research e-commerce and insights development You would specifically be supporting initiatives within the India region About the role We are looking for an experienced and results-focused marketing professional to join our Asia Marketing team as a Trade Marketing Associate In the India market we have expanded our portfolio beyond solar products to include non-solar electrical products - Inverter Bulbs AC LED Bulbs Downlights and Batten This role will work closely with the Channel Marketing Manager to design and execute brand visibility strategies across multiple sales channels - Retail Partnerships and Direct-to-Consumer DTC - to promote and increase sales of Solar as well the Electrical Range This role requires coordination with teams across sales creative operations customer service tech and reporting functions It also involves domestic travel as needed 30 - 40 to assist on-ground execution and partner engagement What you will be expected to do Planning Execution Develop annual promotional plans at both brand and country levels aligned with brand guidelines sales insights and consumer shopper behavior Maximize off-take for company brands through effectively implemented trade initiatives Coordinate with Trade Marketing Brand and Sales teams to create high-quality cost-optimized Point of Sale Materials POSM including vendor negotiations Conceptualize and implement trade promotions and offline activations in line with business needs and marketing budgets Build and maintain strong working relationships with the sales team and channel partners Roll out impactful in-store campaigns with internal stakeholders Maintain accurate and up-to-date data on vendors quotations budgets and campaign results Forecast production needs for merchandise and promotional material across channels Manage shipment of promotional assets to all target markets within agreed timelines Handle trade marketing budget efficiently ensuring compliance with cost controls and a balance between quality and price Events Conferences Coordinate with event organizers to meet all operational and logistical requirements Align with Brand Managers to ensure timely delivery of creative materials Execute brand-aligned stall setups and event branding with required approvals Ensure prompt delivery of event inventories and marketing materials Track and evaluate planned vs actual ROI for all events and activations Reporting Administration Compile and share dashboards sales trackers activity timelines and other necessary documentation Conduct performance evaluations of promotions using estimated ROI field feedback and available data sources Market Audits Trade Visits Visiting Visit points of sale regularly to validate implementation visibility standards and shelf share objectives Audit key visibility initiatives and submit timely reports Conduct periodic trade visits to collect market insights assess the execution of new launches and address any identified issues Monitoring Market Activity Track developments in the external market including activities by peer brands and their potential business impact You might be a strong candidate if you have are 2 - 3 years of experience in trade marketing within a consumer-facing organization with a robust retail footprint Exposure to pan-India campaign execution including both ATL and BTL activations A creative and resourceful mindset with a strong orientation toward cost-effective solutions High levels of organization attention to detail and a structured data-driven approach Effective negotiation and communication skills Initiative-taking attitude and the ability to work independently Strong task and project management capabilities with the ability to manage multiple assignments simultaneously Proficiency in Microsoft Office tools including Word Excel and PowerPoint What Sun King offers Professional growth in a dynamic rapidly expanding high-social-impact industry An open-minded collaborative culture made up of enthusiastic colleagues who are driven by the challenge of innovation towards profound impact on people and the planet A truly multicultural experience you will have the chance to work with and learn from people from different geographies nationalities and backgrounds Structured tailored learning and development programs that help you become a better leader manager and skilled through the Sun King Center for Leadership

📌 Trade Marketing Associate (New Delhi)
🏢 Sun King
📍 New Delhi