You ll play a pivotal role in shaping our brand s identity go-to-market strategies and customer engagement roadmap You ll work closely with R D creative digital and sales teams to develop integrated marketing plans for product launches seasonal promotions and brand campaigns Key Responsibilities Develop annual and quarterly marketing strategies aligned with business goals Conduct in-depth market and competitor analysis to identify trends and opportunities in the cosmetics space Create brand positioning frameworks product launch strategies and campaign briefs Partner with design and content teams to ensure consistent brand voice and storytelling Build marketing calendars activation plans and product rollout schedules Track campaign performance metrics and generate insights to optimize future marketing efforts Support digital strategy influencer campaigns trade shows and offline activations Candidate Profile 2-3 years of experience in strategic planning brand marketing or consumer insights ideally in cosmetics FMCG or beauty personal care Proven experience in developing and executing successful marketing strategies Robust analytical skills with an ability to derive insights from consumer and market data Experience working with creative teams and briefing content for multi-channel campaigns Awareness of youth culture skincare trends and Gen Z consumer behaviors Excellent communication organizational and cross-functional collaboration skills Preferred Qualifications MBA or Master s degree in Marketing Business or a related field Experience with digital-first brands or influencer marketing strategies Background in rural or semi-urban markets is a plus Job Types Full-time Permanent Pay From 18 000 00 per month Benefits Cell phone reimbursement Internet reimbursement Work Location In person