Marketing & Franchise Development team is focused on Digital Acquisitions and Digital Sales transformation while enabling next-gen existing customer evolution. We are seeking a senior level SEO specialist to join our team. The SEO Specialist will own the execution roadmap for the company’s organic growth, across Credit Cards. This is an exciting opportunity for a seasoned skilled in SEO space to drive forward the organic growth of Citi and take the business into the future amidst the rise of Gen AI and a continuously evolving search.
Responsibilities
- Develop and implement SEO strategies that align with Marketing goals and Product roadmaps.
- Lead and own the SEO scorecard KPIs that will use to define end-state success while leading with a Performance Marketing mindset.
- Lead concurrent SEO initiatives focused across three pillars, Content, Keywords and Technical SEO.
- Conduct keyword research to identify the most relevant and popular keywords for the company's target audience focusing on Non-Branded and Branded keywords.
- Optimize existing website content for search engines, including title tags, meta descriptions, and headers.
- Enhance content across Lines of Business/Products to maximize opportunities for indexing, ranking, click-through and conversion.
- Build SEO reports and dashboards that will be shared across the organization.
- Collaborate with 3rd party SEO vendors as it pertains to the Enterprise SEO toolkit.
- Work directly with Product partners and Legal to plan & implement SEO strategies that align with internal KPIs and marketing goals.
- Assists with audits of site, QA of digital properties to ensure proper construction/ maximized visibility.
- Analyze online financial ecosystem, search engine results to identify competitive SEO opportunities within each Product line.
- Provide thought leadership as it relates to the growth of SEO
- Maintain a close partnership and high level of synergy with Product, Technology,
📌 Senior Process Manager (Mumbai)
🏢 eClerx
📍 Mumbai
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