Key Responsibilities

1. Product Innovation
- Identify deep consumer needs, market whitespace and emerging trends through a combination of data, research and market intelligence.
- Translate consumer insights into differentiated product propositions and innovation platforms with a clear right to win.
- Shape and drive the innovation pipeline from opportunity identification and concept development through launch and scale.

2. Brand & Category Building
- Define Ghar Soaps brand proposition, positioning and communication strategy.
- Build differentiated categories and products that create meaningful consumer preference.
- Drive growth through recent customers, increased penetration and expansion into adjacent categories.

3. Commercial & Strategic Leadership
- Partner with the Co-Founder to shape the overall growth strategy, brand vision and long-term business priorities.
- Identify and evaluate new growth opportunities across consumers, categories,



products, channels and markets to build the next phase of the business.
- Translate consumer, market and competitive insights into clear strategic priorities and a differentiated growth agenda for the brand

Desired Candidate Profile
- 1215 years of experience across D2C, skincare, beauty, personal care or FMCG, with strong exposure to consumer-led innovation and product launches.
- Strong understanding of D2C, digital acquisition, omnichannel growth and customer lifecycle management.
- Entrepreneurial, data-driven and hands-on, with the ability to thrive in a high-growth, promoter-led environment and take end-to-end ownership.
- A hands-on “roll-up-your-sleeves” leader, rather than a purely strategic or corporate marketing professional

📌 NPD- Innovation Head (Pune)
🏢 Famyshine
📍 Pune