Roles and Responsibilities :
- Develop and execute comprehensive paid marketing strategies across Google Ads, Meta Ads, and other platforms to drive conversions and revenue growth.
- Analyze campaign performance data to optimize ad targeting, budget allocation, and creative assets for improved ROI.
- Collaborate with cross-functional teams to integrate paid marketing efforts with broader business objectives and customer journeys.
- Stay up-to-date with industry trends, best practices, and platform updates to continuously improve campaign effectiveness.
Job Requirements :
- 5-9 years of experience in performance marketing or a related field.
- Proven track record of success in managing large-scale PPC campaigns across multiple channels (Google Ads, Meta Ads).
- Solid understanding of pay-per-click (PPC) advertising principles and ability to analyze campaign metrics effectively.