Key Responsibilities
- Plan, launch, and manage Meta Ads and Google Ads campaigns.
- Manage Lead Generation, Conversion, Traffic, Remarketing, and Retargeting campaigns.
- Conduct audience, competitor, keyword, and market research.
- Create and test different audiences, ad copies, creatives, and campaign structures.
- Monitor CPL, CPA, CTR, CPC, ROAS, conversions, and overall ROI.
- Perform continuous campaign optimization based on performance data.
- Set up and monitor Meta Pixel, conversion tracking, and relevant events.
- Create Custom Audiences, Lookalike Audiences, and retargeting campaigns.
- Coordinate with the Graphics Designer and Content/Social Media team.
- Analyse landing pages and suggest improvements for better conversion rates.
- Prepare weekly and monthly performance reports.




- Identify opportunities to scale successful campaigns.
- Stay updated with Meta and Google advertising policies, features, and algorithm changes.

Required Skills
- 1–4 years of hands-on experience in Performance Marketing.
- Strong experience with Meta Ads Manager.
- Positive knowledge of Google Ads.
- Understanding of conversion tracking and analytics.
- Strong analytical and problem-solving skills.
- Experience in lead generation campaigns is highly preferred.
- Ability to manage advertising budgets efficiently.
- Knowledge of GA4, Google Tag Manager, and Meta Pixel is an advantage.

Pay: Up to ₹50,000.00 per month

Work Location: In person

📌 Performance Marketer (Surat)
🏢 Shivanta HR
📍 Surat