For 115 years L Oreal the world s leading beauty player has devoted itself to one thing only fulfilling the beauty aspirations of consumers around the world Our purpose to create the beauty that moves the world defines our approach to beauty as essential inclusive ethical generous and committed to social and environmental sustainability With our broad portfolio of 37 international brands and ambitious sustainability commitments in our L Oreal for the Future programme we offer each and every person around the world the best in terms of quality efficacy safety sincerity and responsibility while celebrating beauty in its infinite plurality With more than 90 000 committed employees a balanced geographical footprint and sales across all distribution networks ecommerce mass market department stores pharmacies perfumeries hair salons branded and travel retail in 2024 the Group generated sales amounting to 43 48 billion euros With 21 research centers across 13 countries around the world and a dedicated Research and Innovation team of over 4 000 scientists and 8 000 Digital talents L Oreal is focused on inventing the future of beauty and becoming a Beauty Tech powerhouse Present in India since 1994 L Oreal India is a 100 subsidiary of L Oreal S A Today L Oreal India is present on all distribution channels with 26 brands available in consumer channels L Oreal Paris Garnier Maybelline New York NYX Professional Makeup in hair and beauty salons L Oreal Professionnel Matrix Kerastase Redken in selective distribution Kiehl s Lancome Yves Saint Laurent CeraVe in pharmacies and drugstores and perfumes and make-up sold through L Oreal International Distribution Armani Prada Valentino Ralph Lauren Diesel Victor Rolf Mugler Azzaro Maison Margiela Cacharel Guy Laroche Urban Decay Paloma Picasso Youth To The People L Oreal India employs more than 1 800 people in its offices in Mumbai four regional offices two production plants in Chakan Maharashtra and Baddi Himachal Pradesh and Research and Innovation centers in Mumbai Maharashtra and Bengaluru Karnataka In India L Oreal s Corporate Social Responsibility CSR initiatives are built around three pillars empowerment environment and education Our efforts are aimed at improving the condition of marginalized communities empowering women and fostering sustainable development In addition to the group s CSR commitments L Oreal s brands L Oreal Paris Garnier Maybelline New York Kerastase Matrix L Oreal Professionnel are also leading community impact initiatives in India In our journey we are looking for talented individuals who can lead us on this mission Would you like to be a part of the adventure L Oreal s Luxury Division is looking for Senior Manager - Offline Brand Management In this Individual Contributor role you will lead the offline business and be the expert of the Brand s Brick and Mortar retail activation and expression You will drive the offline channel business through local retail implementation of the Brand plan from launch plan execution to retailer differentiation and animation plan The role will report into the Brand Head and location of the job will be in Mumbai Key Responsibilities Responsible for sell-out sell-in of the brand s offline business at a retailer level depending on brand division objectives and priorities Lead the orchestration of marketing campaign at retailer level following the Brand plan 360 in close collaboration with other team members Work with KAMs to adapt the Brand business objectives offline activation Trade Plan to retailer Drive offline productivity in close collaboration with the R E team Forecasts deployment execution of all POSM elements for the brand Present brand and trade initiatives to offline partners retailers distributors Manage and own local A P budget for the responsible lines Create local planograms and visual merchandising based on guidelines retailers Ensure perfect image of the brand offline through internal external partners or distributors with the right deployment of guidelines tools planogram visuals videos testers POSM Ensure correct allocation of testers GWPs by retailer Develop and Implement animations pop-up podiums FSS events in line with guidelines Trade plan marketing plan Produce local POSM elements if needed Main leader of FSS in collaboration with KAM distributor Key Success Factors Sell out basis brand objectives by channel axes Quality and 360 consistency of local activation content Retailer Trade plan management Local A P management- relevant to offline MY DELIVERABLES OUTCOMES ARE Business delivery- Sell-out retail productivity market share Retailer plan- Business activation plan for FSS Trade Retailer Local launch campaign offline execution Investment plan for offline measurement of ROI ROAS of offline A P Planograms visual merchandising Forecasts and deployment of brand POSM Key Relationships Close alignment on 360 product expression with product brand managers Partner with KAM on 3 launches offline plan by retailer distributor Distributors on launch execution animations eventing VM trade plan R E team to drive retail excellence productivity CMO team on RDVM Local Suppliers Finance Experience Education 6-8 yrs experience in offline brand management trade marketing Experience in FMCG industry beauty experience is preferable MBA L Oreal is committed to building a diverse environment and is proud to be an equal prospect employer L Oreal closely prohibits discrimination against any employee or applicant for employment because of the individual s race color religion gender sexual orientation gender identity or expression national origin age disability or any other characteristic protected by law