Description QBurst is expanding its digital marketing automation practice and seeking a energetic Marketing Automation Analyst with expertise in SFMC and other Marketing Automation tools You will be part of an AI-driven transformation journey helping shape the future of personalized marketing experiences across multiple channels and platforms In this role You will be responsible for designing developing and implementing MA system executing and optimizing marketing campaigns on SFMC and other MA platforms enabling personalized data-driven communication This role offers hands-on exposure to automation workflows multi-channel campaigns and integrations with other marketing tools Responsibilities Design and implement customer journeys and campaigns within SFMC and different MA platforms email push in-app SMS etc Build automations in SFMC using Automation Studio Journey Builder Email Studio Contact Builder Configure audience segmentation personalization logic and event-based triggers Create and optimize SQL queries data extensions segmentation logic and data transformations Integrate SFMC with external systems through APIs SFTP workflows and custom data pipelines Conduct quality checks for content audience and automation logic before deployments Troubleshoot delivery segmentation and data flow issues in collaboration with senior team members Document solutions and provide platform support during releases Generate performance reports and provide insights to improve campaign effectiveness Stay updated with the latest trends in marketing automation personalization and AI-driven engagement Requirements 3-6 years of hands-on experience in Marketing Automation and Customer Engagement platforms At least 2 years working on SFMC must have Familiarity with tools such as Adobe Campaign Marketo Braze or HubSpot is an advantage Working knowledge of AMPScript JavaScript HTML SQL or SSJS for basic scripting and troubleshooting Knowledge of APIs REST SOAP integrations and SFTP-based data flows Build responsive marketing emails using SFMC platform s drag-and-drop email editor and customize layouts sections and reusable content blocks SQL knowledge for data queries segmentation and data extension management Experience integrating marketing automation with CRM and other systems via API FTP Configure and manage Email channel settings in SAP or other messaging platforms including sender profiles domains reply-to addresses and authentication settings SPF DKIM DMARC Platform certifications in marketing automation tools are preferred

📌 Senior Analyst, Digital Marketing - Sfmc (Kerala)
🏢 QBurst
📍 Kerala