Job Category Non - Faculty Job Type Full Time Required Experience 6 -10 years Job Location Delhi NCR Position Senior Copywriter Associate Creative Director Copy Organization K R Mangalam Group of Institutions University Schools Location T-118 Aam Bagh Mehrauli New Delhi Delhi 110030 Reporting to Brand Head Pro Chancellor Role Objective To conceptualize write and deliver powerful engaging and emotionally resonant content that strengthens K R Mangalam s brand identity across its University and Schools The Senior Copywriter will transform academic excellence student success and institutional achievements into compelling narratives across all communication platforms digital print outdoor and PR Key Responsibilities Campaign Concept Development Collaborate with the Brand and Creative teams to ideate and execute advertising campaigns ATL BTL and digital that build awareness and drive admissions Translate brand strategy into creative storytelling for digital videos social media campaigns and print ads Write strong conceptual copy for campaigns ensuring originality clarity and emotional impact Content Creation Writing Write clear concise and engaging copy for websites brochures social media posts print advertisements scripts and internal newsletters Craft persuasive ad copy and long-form editorial content that reflects the university s tone values and positioning Create scripts for reels brand films and student alumni stories Adapt content to suit various audiences students parents corporates and academic stakeholders Editorial Quality Control Proofread and edit all written content for grammar tone and consistency Ensure high editorial standards and creative excellence across every brand output Review and polish junior writers work to maintain voice consistency and accuracy Collaboration Coordination Work closely with Design Digital PR and Admissions teams to ensure unified storytelling across campaigns Collaborate with academic teams to convert research programs and faculty achievements into student-friendly communication Partner with Video and Social Media teams to create engaging cross-format content ideas Research Strategy Support Research education trends global communication styles and competitor campaigns to ensure relevance and innovation Support the Creative Director Copy in developing brand tone guides campaign briefs and editorial calendars Contribute ideas to content strategy and annual marketing communication plans Mentorship Team Support Guide junior copywriters and interns with constructive feedback and creative development support Assist in managing daily workflow timelines and copy deliverables Key Deliverables KPIs Timely delivery of campaign and copy assets High engagement and conversion rates for content-driven campaigns Positive qualitative feedback from internal teams and leadership Consistency in tone and quality across all written communication Contribution of fresh creative campaign ideas each quarter Candidate Profile Education Bachelor s Master s in Mass Communication English Journalism or Advertising Experience 6-10 years in copywriting brand storytelling or advertising education or consumer brands preferred Proven ability to conceptualize and write across media print digital video and outdoor Excellent command of English with a flair for emotional and aspirational storytelling Robust understanding of brand tone creative strategy and audience psychology Personal Attributes Creative thinker with strategic understanding Exceptional communication and writing skills Team player who thrives in collaborative multi-functional environments Strong eye for detail and consistency Passion for education innovation and impactful communication

📌 Senior Copywriter / Associate Creative Director (copy) (New Delhi)
🏢 Recognized
📍 New Delhi