- Digital Marketing Specialist Company SoftGen Solutions LLP Location Mumbai Experience Required Minimum 2 years in Digital Marketing About Us SoftGen Solutions LLP is a fast-growing software development company specializing in creative solutions including our flagship Mobile App for Brokers and Sales Teams We are looking for a dynamic and self-driven Digital Marketing Executive to generate qualified leads build our brand presence and manage all digital campaigns including WhatsApp marketing independently Key Responsibilities Lead Generation Sales Support Plan and execute multi-channel digital campaigns to generate leads for the Broker App Run targeted Google Ads LinkedIn Ads Facebook Ads and WhatsApp campaigns Collaborate with sales teams to drive conversions Branding Social Media Management Manage company presence across LinkedIn Facebook Instagram and Twitter Create content creatives and campaigns to build strong online branding Handle WhatsApp Business API WhatsApp Campaigns for promotions product updates and client engagement Content Marketing Collateral Develop engaging content for social media WhatsApp blasts emailers website and brochures Coordinate with designers for impactful creatives and short videos Analytics Reporting Track campaign performance SEO SEM PPC WhatsApp CTR SMM Prepare weekly monthly reports on leads generated conversions and campaign ROI SEO Website Optimization Improve organic visibility with SEO and keyword strategies Manage landing pages to optimize lead generation Requirements Degree in Marketing Business or related field Minimum 2 years experience in digital marketing with hands-on exposure to lead generation Practical knowledge of WhatsApp Business tools bulk messaging platforms or CRM-integrated WhatsApp campaigns Strong expertise in SEO SEM Google Analytics and social media advertising Ability to work independently and handle end-to-end marketing execution Excellent communication and creative storytelling skills What We Offer Freedom to run and experiment with end-to-end marketing campaigns including WhatsApp Chance to shape the marketing strategy of a growing SaaS and mobile app business Energetic growth-oriented work environment Job Type Full-time Pay 20 000 00 - 25 000 00 per month Work Location In person

📌 Digital Marketing Specialist (Maharashtra)
🏢 SoftGen Solutions
📍 Maharashtra