Digital Marketing Specialist

Experience:
2–4 Years

Location:
Chennai

Employment Type:
Full time

About the Role

We are looking for a Digital Marketing Specialist with 2–4 years of experience in a digital marketing agency
, with
SEO, GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), and organic growth
as the primary focus.

Prior experience working in a digital marketing agency is mandatory for this role.
The ideal candidate should have hands-on experience managing multiple digital marketing requirements, working across different clients or projects, and independently planning and executing SEO strategies.

This is a hands-on role for someone who can
build and execute digital marketing strategies from scratch
, identify growth opportunities, work independently, and connect digital activities to measurable business outcomes.

Key Responsibilities

SEO, GEO & AEO – Primary Focus
- Develop and execute the company's overall
SEO, GEO, and AEO strategy
.
- Conduct keyword research, competitor analysis, search intent analysis, and content gap analysis.




- Manage
on-page, technical, content, and off-page SEO
.
- Optimize website pages, internal linking, metadata, URLs, schema markup, and site structure.
- Monitor keyword rankings, organic traffic, indexing, search visibility, and SERP performance.
- Conduct regular technical SEO audits and identify opportunities for improvement.
- Develop SEO-driven content strategies and work with content teams to create and optimize blogs, landing pages, service pages, guides, FAQs, and other search-focused content.
- Build strategies to improve
organic traffic, qualified leads, conversions, and overall search visibility
.
- Develop strategies to improve brand visibility in
AI-generated answers and generative search results
.
- Optimize content for visibility across AI-powered platforms such as
ChatGPT, Claude, Gemini, Perplexity, and other emerging AI search experiences
.
- Implement
AEO strategies
for question-ba

📌 Digital Marketing Specialist (Chennai)
🏢 filemyepr.in
📍 Chennai