Job Title Digital Marketing ManagerLocation MohaliReports To COODepartment Marketing About Us TRU is a Global Leading organisation dedicated to leveraging cutting-edge technology to drive business innovation and growth We re architects of online experiences innovators in the digital landscape and partners in our clients success stories Our journey began with a simple yet powerful vision to transform businesses through strategic and creative digital solutions At TRU we pride ourselves on a holistic approach to digital excellence We don t just create websites or run marketing campaigns we craft immersive digital journeys that resonate with audiences From the inception of an idea to its execution we bring together a team of passionate professionals who thrive on pushing boundaries and challenging the status quo Our global team comprises of industry experts hailing from Canada and APAC realms including India and Indonesia having creative and innovative minds We are tech-savvy enthusiasts and bring a wealth of intelligence and expertise to the table Whether it s web development design digital marketing or emerging technologies we re here to navigate the complexities and deliver solutions that make a lasting impact About MaxelTracker MaxelTracker is an innovative AI-powered employee monitoring and productivity tool designed to enhance team efficiency in both remote and hybrid work environments Our mission is to provide businesses with actionable insights to boost productivity ensure transparency and promote work-life balance for employees We are looking for a talented and experienced Digital Marketing Manager to help elevate MaxelTracker s digital presence drive customer acquisition and grow our brand Job Summary As a Digital Marketing Manager you will be responsible for developing and executing MaxelTracker s digital marketing strategy to enhance brand awareness drive website traffic and increase lead generation and conversions You will work closely with the product sales and customer success teams to align marketing efforts with business goals and contribute to MaxelTracker s growth Key ResponsibilitiesStrategy Development Develop and execute a comprehensive digital marketing strategy including SEO PPC content marketing social media and email campaigns to drive brand awareness traffic and conversions Lead Generation Implement lead generation strategies to convert website visitors into potential customers Track lead performance and optimize campaigns to maximize lead quality and volume SEO SEM Oversee on-page and off-page SEO efforts to improve search engine rankings ensuring MaxelTracker s visibility across all relevant keywords Manage Google Ads and other paid search campaigns Content Marketing Create and manage content that resonates with MaxelTracker s target audience including blog posts case studies white papers and eBooks Work with the content team to ensure all content is aligned with SEO goals and brand voice Email Campaigns Design and manage email marketing campaigns to nurture leads communicate product updates and improve customer engagement Social Media Management Develop and execute social media campaigns on platforms such as LinkedIn Twitter Facebook and Instagram to increase brand engagement and drive traffic to the website Analytics Reporting Use analytics tools e g Google Analytics HubSpot etc to track and report on the performance of digital marketing campaigns Analyze results and implement adjustments for continuous improvement Collaboration with Sales Work closely with the sales team to develop marketing materials generate leads and ensure alignment between marketing campaigns and sales objectives Brand Building Ensure MaxelTracker s messaging and branding are consistent across all digital channels Promote the company s culture values and mission through digital storytelling QualificationsExperience 5 years of experience in digital marketing with a robust background in SEO SEM content marketing email campaigns and social media marketing Technical Skills Proficient with digital marketing tools Google Analytics HubSpot SEMrush etc and experience running paid ad campaigns Google Ads LinkedIn Ads etc Content Creation Excellent writing and communication skills with experience creating compelling content that drives customer engagement Analytics Strong analytical skills with the ability to use data to make informed decisions and optimize campaigns Project Management Ability to manage multiple campaigns and projects simultaneously while meeting deadlines Creativity A creative thinker who can bring fresh ideas to the table to enhance MaxelTracker s digital presence Education A degree in Marketing Business Communications or a related field is preferred Nice to HaveExperience in SaaS Marketing Prior experience working in a SaaS Software as a Service company is a plus Experience with Conversion Rate Optimization CRO Knowledge of techniques to improve website conversion rates is beneficial Certifications Google Ads Google Analytics HubSpot certifications or similar digital marketing qualifications

📌 Digital Marketing Manager (Punjab)
🏢 TRU IT
📍 Punjab