Role Description

This is a full-time, in office role for a Social Media Marketing Lead located in Mumbai, India.

The Social Media Marketing Lead will be responsible for:

- Developing and implementing social media strategies tailored for the India market
- Managing content creation, ensuring alignment with brand guidelines and marketing objectives
- Overseeing digital asset management, optimizing content for timely and platform-specific execution
- Collaborating with internal teams to integrate brand campaigns into digital strategies
- Conducting website audits, maintaining content accuracy, user experience, and brand consistency
- Liaising with regional marketing managers to adapt national campaigns for local audiences
- Providing creative inputs for Malabar's development teams to refine digital assets and functionalities




- Tracking social media engagement and analyzing performance metrics for continuous improvement
- Staying ahead of trends, tools, and innovations in digital marketing and social media

Qualifications

- Experience in Social Media Strategy, Analytics, and Performance Tracking
- Skills in Content Creation, Copywriting, and Visual Design
- Proficiency in Social Media Management Tools and Platforms
- Strong Communication, Organizational, and Interpersonal Skills
- Knowledge of Digital Marketing and SEO Principles
- Ability to work independently as well as part of a team
- Experience in the retail or luxury goods industry is a plus
- Bachelors degree in marketing, Communications, or related field

📌 Social Media Marketing Lead (Mumbai)
🏢 MALABAR GOLD u0026 DIAMONDS
📍 Mumbai