About The Role

- We are seeking a dynamic and results-driven Senior Area Sales Specialist drive growth in our LAP/HL product portfolio across the [North/South/East/West] region. The ideal candidate will have strong experience in the Financial Services industry and a proven track record of managing and expanding sales teams through various channels, including Feet on Street, Sub-DSA (Direct Selling Agents), Open Market, and Connector channels. This role requires a strategic leader who will drive the region's sales targets, lead a high-performing team, and collaborate closely with cross-functional teams to ensure the delivery of outstanding sales performance.
- As a Senior Area Sales Specialist, You Will Be
- You will shape our product and culture by building relationships and onboarding stakeholders (builders, channel partners, connectors and mandate holders) through networking & unique marketing campaigns.
- You will be recruiting, training and mentoring a sales team, BYOT (Build your own team)
- You will ensure productivity and effectiveness of the location.
- You will use your proactive personality to interface with teams & achieve targets through prudent credit checks & loan disbursals.
- You will manage & oversee administrative & operational activities of the location - a lot of responsibility coupled with a lot of satisfaction!
- You will be an anchor for company by increasing profitability and minimizing risk through a strong compliant sales culture, your perspective is very important to us
- You would need to ensure a WOW experience for the customers while complying with company policies. You get full autonomy for your decisions, you run the show for us!

What We Are Looking For





- As a Senior Area Sales Specialist, you'll be accountable for establishing relationships with new partners in SME space. What makes you a great fit:
- Extensive Sales Management Experience: A minimum of 8 years of experience in sales management, with a strong preference for candidates who have worked in the financial services industry, particularly in Home Loan/LAP.
- Relationship Management Expertise: Proven track record of building and maintaining long-term, successful relationships with key partners, clients, and stakeholders, ensuring business growth and customer satisfaction.
- Hands-on experience with technology and financial aspects: Proficient in leveraging financial technologies for efficient loan processing and management.
- Build and manage a high-performing team: Skilled in recruiting, mentoring, and leading teams to achieve business goals.
- Results-Oriented: A results-driven professional with a proven ability to consistently meet or exceed sales targets and business objectives. Robust focus on driving performance and achieving measurable success.
- Knowledge about consumer behavior and market environment: In-depth understanding of customer needs, market trends, and competitive landscape.
- Strong market connect: Established network and relationships within the home loan and LAP market.
- In-depth Industry Knowledge:



Deep understanding of the financial services market, including a comprehensive knowledge of loan products, market trends, and competitive dynamics.
- Strong Leadership & Communication Skills: Demonstrated ability to lead, motivate, and manage sales teams effectively. Excellent communication, negotiation, and interpersonal skills to foster relationships with both internal teams and external partners.
- Educational Background: A Bachelor's degree in Business, Finance, Marketing, or a related field. An MBA or equivalent advanced qualification is highly desirable.

What You Will Get In Return

- Competitive Salary
- Self & Family Health Insurance
- Term & Life Insurance
- OPD Benefits
- Mental wellbeing through Plumm
- Learning & Development Budget
- 15 days of Privilege leaves
- 12 days of Casual leaves
- 12 days of Sick leaves
- 3 paid days off for volunteering or L&D; activities

TIDE IS A PLACE FOR EVERYONE

- At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members' diverse needs and lives.
- We are One Team and foster a transparent and inclusive setting, where everyone's voice is heard.

📌 Senior Area Sales Specialist (LAP/HL) (Delhi)
🏢 Tide
📍 Delhi