About The Company digiDZN provides tailor-made digital services branding and graphic design for businesses both in India and internationally Our team of experienced digital marketing professionals thrives on creating impactful outcomes helping to build and promote brands globally We focus on developing visual aesthetics and maintaining long-term relationships with our clients As a leading digital marketing agency we ensure the success and growth of valuable brands through thorough research engagement and creativity Key Roles Responsibilities 1 Strategy Planning Define campaign goals awareness leads sales app installs Create media plans audience personas and funnel strategy Allocate budget across platforms and campaigns 2 Campaign Setup Execution Create and launch Google Ads Search Display Shopping YouTube Create and launch Meta Ads Facebook Instagram - Feed Stories Reels etc Set up proper campaign structures ad sets and creatives Implement conversion tracking via Meta Pixel Google Tag Manager GA4 etc 3 Audience Targeting Segmentation Build and optimize custom lookalike and retargeting audiences Use demographic geographic behavioral and interest-based targeting Leverage A B testing to identify best-performing segments 4 Ad Creative Optimization Collaborate with design content team to ensure creatives match platform specs and brand tone Test different ad formats hooks CTAs and offers Monitor ad fatigue and refresh creatives regularly 5 Tracking Reporting Analysis Analyze performance using Google Analytics Meta Ads Manager and Google Ads dashboard Track key KPIs CTR CPC CPM ROAS CPA CVR etc Generate weekly monthly reports with insights and actionable recommendations 6 Funnel Optimization Understand and improve the customer journey from ad to landing page to conversion Optimize landing pages CRO-focused changes Coordinate with dev tech teams for faster load time and better UI UX 7 Budget Bidding Management Optimize daily monthly budgets for maximum ROI Adjust bidding strategies manual automated target ROAS Maximize Conversions 8 Scaling Growth Scale winning campaigns efficiently without dropping ROAS Launch new campaigns based on seasonal trends product launches or insights Identify new growth opportunities across platforms 9 Competitor Trend Monitoring Keep track of competitor ads industry benchmarks and platform updates Stay updated on latest ad formats policy changes and algorithm updates 10 Coordination Communication Work closely with creative content sales and tech teams Communicate campaign progress insights and action plans to stakeholders or clients Job Types Full time Permanent Pay 15 000 00 - 35 000 00 per month Schedule Day shift Work Location In person

📌 Performance Marketer (New Delhi)
🏢 digiCART India
📍 New Delhi