Job Summary We are looking for a performance-driven Paid Marketing Specialist with 2-3 years of hands-on experience in running and optimizing paid campaigns for IT products and SaaS solutions The ideal candidate will be well-versed in Google Ads LinkedIn Ads and Meta Facebook Instagram platforms and capable of building high-converting ad funnels that generate quality leads and conversions Key Responsibilities Plan execute and manage paid campaigns across Google Ads Facebook Instagram LinkedIn and other relevant platforms Conduct keyword research competitor analysis and audience targeting to optimize campaign reach and ROI Monitor and analyze ad performance daily to identify trends insights and areas for improvement Manage campaign budgets efficiently while meeting performance KPIs CPL ROAS CTR etc Collaborate with the content design and product teams to develop engaging ad creatives and landing pages Create detailed reports and dashboards to track performance and present results to stakeholders Run retargeting and remarketing campaigns to nurture leads and boost engagement A B test ad copy creatives and targeting strategies to identify top-performing combinations Stay updated on industry trends and best practices in digital advertising especially for B2B and IT products Required Skills Qualifications 2-3 years of experience in running paid ad campaigns preferably for IT products SaaS or tech-based services Strong knowledge of Google Ads Search Display YouTube and LinkedIn Ads especially for B2B targeting Familiarity with Meta Ads Manager Google Analytics Google Tag Manager and Hotjar Crazy Egg is a plus Proficient in campaign performance analysis and reporting using Google Data Studio Excel or similar tools Basic understanding of conversion funnels CRM integration and lead qualification metrics Excellent communication skills and ability to work with cross-functional teams Certification in Google Ads and or Meta Blueprint preferred but not mandatory Job Type Full time Pay 200 000 00 - 400 000 00 per year Benefits Paid sick time Provident Fund Schedule Monday to Friday Experience Paid marketing 2 years Required Performance marketing 1 year Required Location Mohali Punjab Required Work Location In person