We are looking for an Apple Ads earlier known as Apple Search Ads or ASA expert who can plan execute analyse and manage high-impact user acquisition campaigns for SplashLearn s multiple iOS apps with end-to-end ownership Responsibilities- Plan and execute an efficient marketing strategy and the roadmap to bring growth in user acquisition from the ASA channel - Analyse the channel performance across various dimensions e g segment campaign ad group keyword match type etc and metrics e g TTR CPT CPI etc and derive actionable insights - Manage and optimize the campaigns to deliver growth in current users and a positive ROI through efficient CAC customer Acquisition cost - Take initiatives for conversion rate optimization and funnel improvement - Implement automation and develop processes SOPs to enhance execution efficiency and simplify performance reporting - Regularly experiment with creatives analyse the performance check for competitors creatives and drive insights - Collaborate with the Product Analytics Tech and Creative teams to bring new growth through funnel improvement efficient data tracking and data-driven creatives - Stay updated with the latest trends tools and technologies around ASA and performance marketing Qualification Experience- Bachelor s degree in engineering marketing or a related field MBA in marketing is a plus - 3-5 years of experience in app marketing and at least 2 years of experience in managing ASA - Knowledge of ASO along with ASA is a plus - Good knowledge of creatives e g ASO screenshots App icon Custom Product Pages CPPs for ASA - Must be good at data analytics i e reporting analysing the performance deriving insights and action items - Knowledge of BI tools e g Looker Tableau is a plus - Should have hands-on experience with App marketing tools e g Splitmetrics Mobile Action or similar - Basic knowledge of MMPs Adjust Singular Appsflyer and Apple s SKAN landscape - Prior experience in the Kids Education category or the US market is a plus - Knowledge of Apple policies e g ATT and government regulations around data tracking e g COPPA CCPA in the US is a plus ref updazz com