Key Responsibilities 1 Paid Campaign Execution Optimization1 Plan launch and manage paid marketing campaigns across Meta Ads and Google Ads platforms 2 Drive lead generation and conversions while optimizing CPA ROAS CTR and conversion rates 3 Continuously monitor campaign performance and take corrective actions to improve efficiency 4 Execute A B tests across creatives copies audiences keywords and landing pages 5 Manage daily weekly and monthly budgets to ensure optimal spend utilization 2 Performance Analysis Reporting1 Analyze campaign data to derive insights and recommendations for performance improvement 2 Prepare daily weekly performance dashboards and reports for internal stakeholders 3 Identify trends anomalies and growth opportunities using data and analytics tools 4 Work closely with analytics teams to ensure accurate tracking and attribution 3 Creative Cross-Functional Collaboration1 Collaborate with creative content and design teams to develop high-performing ad creatives and copies 2 Coordinate with CRM and product teams to improve funnel performance and lead quality 3 Align paid campaigns with broader marketing objectives and seasonal business priorities 4 Platform Market Learning1 Stay updated with platform changes algorithm updates and new ad formats across Meta and Google 2 Continuously benchmark performance against industry standards and internal goals 3 Contribute ideas for scaling campaigns through new targeting strategies formats and experiments 5 Requirements Qualifications1 MBA in Marketing or a relevant field mandatory 2 4-7 years of hands-on experience managing paid campaigns on Meta and Google 3 Solid understanding of performance marketing metrics funnels and attribution models 4 Experience in lead generation campaigns insurance fintech experience is a plus 5 Proficient in Google Ads Meta Ads Manager and Google Analytics 6 Strong analytical mindset with the ability to translate data into actionable insights 7 Comfortable working in a fast-paced performance-driven startup environment 8 High ownership attention to detail and bias for execution ref updazz com

📌 Pbpartners - Paid Marketing Role - Meta & Google Vertical (4-7 Yrs) Gurgaon/gurugram (online/digital Marketing)
🏢 PBPartners
📍 Gurugram