We are looking for a driven and target-oriented Lead Generation Specialist to identify, engage, and qualify prospective clients for our IT solutions and services. The ideal candidate will have robust research skills, a knack for identifying decision-makers, and the ability to build the top of our sales funnel through outbound and inbound prospecting across international markets.
Key Responsibilities
- Identify and research potential clients through LinkedIn, industry databases, company websites, and other online sources.
- Generate qualified leads through cold calling, email campaigns, LinkedIn outreach, and other digital prospecting channels.
- Build and maintain a healthy pipeline of prospects across target international markets.
- Qualify leads based on defined criteria (budget, authority, need, timeline) before handing off to the sales team.
- Schedule discovery calls and product demos for the sales/pre-sales team.
- Maintain accurate and up-to-date records of leads, activities, and outcomes in the CRM.
- Conduct market research to identify new business opportunities, verticals, and target accounts.
- Craft personalized outreach messages and email sequences that resonate with target personas.
- Collaborate closely with sales and marketing teams to refine targeting and messaging strategies.
- Track and report on lead generation metrics (response rates, conversion rates, pipeline value).
Required Qualifications
- MBA in Marketing or Bachelor's degree in Business Administration, IT, or related discipline.
- Academic performance of 65% and above throughout UG and PG.
Experience Requirements 1 to 3 years of experience in:
- Lead Generation / Demand Generation
- Inside Sales or Business Development
- International Outbound Prospecting
- CRM-driven Sales Support
Required Skills
- Stron
📌 Lead Generation (Chennai)
🏢 TalentRouters
📍 Chennai
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