Role description

Role will involve Developing recent initiatives and building B2C growth strategies across channels, organic and paid with a focus on optimizing conversions. Adding value to the business by analyzing large datasets (cross channel impact/attribution) and improving campaign effectiveness. Develop and deploy campaigns including Channel planning, budget management, creative development, tracking, reporting, optimization, and innovation. End-to-end execution of growth initiatives across channels (SEO, PPC, Content, Affiliates, Email, Video Social media, etc.) in collaboration with Product, Engineering, Design, and Sales teams.
Job responsibilities
- Digital sales strategy development for different channels
- Creation of separate strategies for each traffic source
- Media plans and forecasts for future activities, including online and offline
- Daily/weekly/monthly control of acquisition funnels and ads performance
- Control and coordination of agencies and affiliate partners




- Control and launching of projects with affiliate partners (including Preparing technical requirements for implementation postback or other tracking)
- Handling of Google and Facebook - Full understanding of all settings of these marketing tools: specific targeting, preparing custom audience list, forecast, analysis. Different types of campaigns (CPC, CPL, CPM, etc)
- Control and review of SMS and email content
- Set up all pixels on websites for tracking performance (Google Tag Manager), website review, and optimization
- Leading SEO projects, managing projects with related agencies.
- Searching of new traffic sources and partners
- Control of audience behavior on websites using Mouse Stats, Hotjar, Apps Flyer, Google Analytics, Firebase (advanced user)
Experience

At least 3 years at digital sales, managing of campaigns with volume =10000 users. Strong knowledge of FB/Google adv campaign management. Strong knowledge of digital marketing tools at least 5 years: Google AdWords, Google

📌 DIGITAL MARKETING MANAGER (Bengaluru)
🏢 Lendplus India
📍 Bengaluru