Role & responsibilities
- Develop and manage the right product mix for the respective sales channel. Make recommendations based on monthly forecast and marketing information analysis.
- Identify new dealers for business enhancement and continue generating sales through existing distributor.
- Brand Mix & Category Focus : Display of Brands & all major categories at top outlets, focus on Non Travel & % share in sales.
- Inventory planning to ensure the availability of right stocks within the parameters specified.
- Maintain healthy stock at all outlets.
- Maintain & develop relations with trade associates.
- Ability to manage the relevant business of the assigned territory through a dealer or a set of dealers.
- Knowledge and understanding of the territory to be handled in terms of existing markets, upcoming markets and untapped markets
- Ability to judge /manage the critical activity in the trade set up in terms of backend infrastructure like finance, stocking, logistics, service and training as well as frontend infrastructures like manpower, market coverage, supplies, competitor activities, schemes and promotion management, market os and slow-moving inventories
- Ability to manage /supervise the channel health in terms of material availability, new product launches, slow moving inventory management
Preferred candidate profile
Manage dealers and distributors in your territory, increase sales, find current business opportunities, ensure product availability, control inventory, monitor competitors, and maintain strong channel relationships."