Title Head of Marketing Location Bengaluru 100 Work from Office Function Marketing Leadership - Growth AWS GTM Reports to CRO The Head of Marketing owns Client s marketing strategy execution and performance with a mandate to build a high-velocity measurable demand engine aligned to AWS co-sell and co marketing motions This role is both strategic and hands-on setting direction rolling up sleeves to execute campaigns and content and tightly aligning with Sales AWS Partner teams and Solution Delivery leaders Key Responsibilities Strategy and Positioning Define and own the overall marketing strategy and annual operating plan for Client aligned to revenue pipeline and AWS partnership goals Sharpen Client s positioning around core offerings cloud transformation DevOps app modernization data ML GenAI NET modernization managed services and target industries e g FSI life sciences manufacturing logistics startups ISVs Develop explicit better together narratives that map Axcess io solutions to priority AWS services programs and initiatives e g AWS Transform for NET GenAI competency Pipeline and Demand Generation Design execute and continuously optimize integrated demand programs across email webinars virtual events in-person events and ABM with clear MQL SQL and pipeline targets Build ICPs and segmented plays for enterprise mid-market and startup ISV customers focusing on high-intent use cases like migration modernization cost optimization security and GenAI adoption Own the marketing funnel end-to-end lead acquisition scoring nurture handoff to sales and feedback loop using data to improve conversion at each stage AWS-Aligned GTM and Co-Marketing Own Client s AWS-aligned GTM with a focus on co-marketing co-selling and Marketplace-led plays including better together messaging campaign design and sales plays Plan and maximize AWS Marketing Development Funds MDF and other AWS partner program benefits for joint campaigns marketplace launches events and content initiatives Collaborate with AWS Partner Development Managers account teams and Partner Marketing resources to design and execute regional and industry campaigns that drive influenced revenue opportunities and new logos Ensure every AWS launch recognition e g Premier Tier status new competencies launch partner designations is amplified via PR social webinars and targeted outreach Content Brand and Thought Leadership Build and run a content engine that produces high-impact assets solution pages blogs case studies whitepapers playbooks videos and sales enablement content tailored to key buyer personas Partner with Delivery and Sales to capture and package customer success stories into differentiated AWS-aligned case studies and referenceable wins Evolve the Client brand visual and verbal identity to reflect its AWS Premier Tier and GenAI leadership ensuring consistency across website social events and sales collateral Events Communities and Ecosystem Own the events strategy including AWS Summits industry conferences regional AWS events and client-owned workshops roundtables and virtual conferences Design event plays with clear pre during post nurturing targeted offers and follow-up cadences to convert event interactions into qualified pipeline Build Client s presence in relevant communities AWS user groups startup ecosystems industry associations and support executive visibility speaking engagements bylines panels Analytics Tooling and Operations Define and own a data-driven marketing scorecard pipeline sourced and influenced CAC ROI by channel MQL SQL win conversion velocity and AWS co-sell metrics PPOs opportunities influenced revenue Implement and optimize marketing tools and integrations CRM marketing automation analytics attribution to support scalable and repeatable campaigns Run a tight experimentation cadence across messaging offers channels and creative with rapid testing and iteration Leadership and Collaboration Build mentor and manage a lean high-performing marketing team and external agency partners focused on output and outcomes not headcount Drive close alignment with Sales Alliances AWS Solution Product and Delivery to ensure marketing priorities map to revenue and capacity plans Foster a culture of creativity experimentation and accountability where ideas are tested quickly and scaled based on measurable impact Desired Profile Experience 10 years of progressive B2B marketing experience with at least 3 years in a senior role in cloud SaaS or technology services experience in an AWS partner hyperscaler ecosystem or cloud-native consulting SI is strongly preferred Demonstrated success in building pipeline-generating programs for complex high-ACV B2B services or solutions ideally in migration modernization data ML or GenAI Hands-on track record utilizing AWS co-marketing and GTM programs MDF co-branded campaigns AWS Marketplace launches co-sell motions and jointly running campaigns with hyperscaler field teams Skills and Competencies Strong GTM strategist who is equally comfortable owning channels directly performance marketing content email SEO SEM social and leading agencies teams Deep familiarity with B2B demand generation ABM lifecycle marketing and content marketing in complex sales cycles o Ability to speak AWS mapping solutions to AWS services and programs aligning to AWS industry narratives and communicating joint value propositions Analytical and outcome-driven mindset with the ability to model track and optimize pipeline and ROI strong comfort with tools and data Excellent storytelling copy and creative direction skills with a bias to ship fast learn from data and refine Comfortable operating in a fast-paced entrepreneurial environment collaborating with senior leadership and cross-functional teams Qualifications Bachelor s degree in Marketing Business or related field MBA or equivalent business education is a plus Certifications or training in digital marketing ABM or marketing automation tools preferred AWS or cloud ecosystem familiarity is a strong advantage Success Metrics Outcomes Marketing-sourced and influenced pipeline and revenue targets achieved or exceeded by segment and region Increased velocity and win rates for AWS co-sell deals and Marketplace opportunities Improved utilization of AWS MDF and partner programs with measurable ROI on joint campaigns