Job description Performance marketing with a proven track record of managing successful campaigns Proficiency in using advertising platforms such as Google Ads Facebook Ads ManagerKey Responsibilities Strategy Development Create and execute comprehensive marketing strategies including Social media PPC and public relations campaigns to increase online presence and drive business growth Social Media Marketing SMM Develop and manage social media strategies across various platforms Facebook Instagram LinkedIn etc to enhance brand visibility and engagement Pay-Per-Click PPC Campaigns Plan execute and optimize PPC campaigns on platforms such as Google Ads Bing Ads and social media channels to achieve maximum ROI Public Relations PR Coordinate with internal and external stakeholders to build robust brand reputation and manage online PR activities Analytics and Reporting Monitor analyze and report on campaign performance metrics providing insights and recommendations for improvement Budget Management Allocate budgets across digital channels and optimize spending for the highest return on investment Market Trends Stay up to date with industry trends tools and technologies to keep strategies effective and competitive - Monitor and optimize ad campaigns to achieve key performance indicators KPIs such as ROAS and CPI - Analyze campaign performance data and provide actionable insights to improve ROI - Lead A B testing and experimentation with new ad creatives copy and targeting options ref updazz com