Who we are At Twilio we re shaping the future of communications all from the comfort of our homes We deliver innovative solutions to and empower millions of developers worldwide to craft personalized customer experiences Our dedication to and strong culture of connection and global inclusion means that no matter your location you re part of a vibrant team with diverse experiences making a global impact each day As we continue to revolutionize how the world interacts we re acquiring new skills and experiences that make work feel truly rewarding Your career at Twilio is in your hands See yourself at Twilio Join the team as Twilio s next Digital Marketing Manager within Demand Creation Hub About the job Twilio is experiencing solid growth and is seeking a Digital Marketing Manager to drive demand generation and acceleration for our CPaaS portfolio Reporting to the Digital Marketing Director APJ this role will be responsible for developing and executing digital strategies that build pipeline across direct sales and self-serve channels The Digital Marketing Manager APJ will work in close partnership with Campaign Management Product Marketing and Sub-Regional Field Marketing teams to deliver an optimal channel mix By amplifying regional campaigns and targeted programs you will generate qualified demand strengthen customer engagement and contribute to Twilio s growth across the region Responsibilities In this role you ll Drive our digital campaigns and customer engagement strategies in India and across the APAC region Execute integrated campaigns that deliver measurable business results Collaborate with campaign team to orchestrate digital journey for amplification of Global Regional campaigns into target markets and audiences Partner with Field Marketing teams to understand sub-regional needs provide strategic digital advice and tactical support to strengthen brand or deepen engagements through all digital channels Design and activate Account-based marketing campaigns that support customer lifecycle and retention Plan execute and optimise multi-channel digital marketing campaigns across search display paid social email programmatic and SEO Drive channel optimisation strategies to maintain efficiencies scalability and establish best practices Structured documentation and processes to foster ease of collaboration Effectively manage priorities ensuring timely delivery of projects with accuracy and quality Stay on top of digital marketing trends across APJ region and bring fresh ideas to test and scale Monitor analyse and report on KPIs CPL ROAS CTR conversion rates engagement using tools like GA-4 Salesforce Tableau and Looker Contribute to developing and maintaining reporting frameworks that can inform strategic decisions and ongoing campaign optimisations with actionable insights Qualifications Twilio values diverse experiences from all kinds of industries and we encourage everyone who meets the required qualifications to apply If your career is just starting or hasn t followed a traditional path don t let that stop you from considering Twilio We are always looking for people who will bring something new to the table Required Bachelor s degree in Marketing Communications Business or related field 8-10 years of proven experience in digital marketing ideally within B2B or Technology industry across Asia Pacific Strong understanding of digital channels and tools SEM SEO paid media social email programmatic 6Sense Demandbase content marketing and more Hands-on experience with analytics and CRM marketing automation platforms e g GA-4 Marketo Salesforce Excellent project management skills with the ability to handle multiple priorities in a fast-paced workplace Strong communication and copy-editing skills in English Able to adapt strategies to diverse regional markets and different audiences Excellent relationship partnering and collaboration skills with experience working cross-functionally with global regional and local marketing and product teams to align on marketing media strategy and business goals Desired AI in Marketing Exposure to or experimentation with AI tools in marketing workflows Design and Messaging Sense An eye for visual design and marketing messaging is a plus Location This role will be remote based in India Travel We prioritize connection and opportunities to build relationships with our customers and each other For this role you may be required to travel occasionally to participate in project or team in-person meetings What We Offer Working at Twilio offers many advantages including competitive pay generous time off ample parental and wellness leave healthcare a retirement savings program and much more Offerings vary by location Twilio thinks big Do you We like to solve problems take initiative pitch in when needed and are always up for trying new things That s why we seek out colleagues who embody our values - something we call Additionally we empower employees to build by supporting their volunteering and donation efforts So if you re ready to unleash your full potential do your best work and be the best version of yourself apply now If this role isn t what you re looking for Twilio is proud to be an equal opportunity employer We do not discriminate based upon race religion color national origin sex including pregnancy childbirth reproductive health decisions or related medical conditions sexual orientation gender identity gender expression age status as a protected veteran status as an individual with a disability genetic information political views or activity or other applicable legally protected characteristics We also consider qualified applicants with criminal histories consistent with applicable federal state and local law Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act Additionally Twilio participates in the E-Verify program in certain locations as required by law

📌 Digital Marketing Manager (India)
🏢 Twilio
📍 India