Meta Ads Specialist / Performance Marketing Specialist

Location: Mohali, Punjab
Job Type: Full-Time | In office
Experience: Minimum 4–5 Years
Department: Performance Marketing

About the Role

We are looking for a highly experienced and result-oriented Meta Ads Specialist with a minimum of 4–5 years of hands-on experience in managing and scaling Facebook & Instagram advertising campaigns.

The ideal candidate should have a strong track record of delivering measurable results, managing substantial ad budgets, and developing performance marketing strategies that drive leads, sales, conversions, and ROI.

We are specifically looking for someone who is very good at what they do, understands the numbers, takes ownership of performance, and can independently manage campaigns from strategy to execution and optimisation.

Key Responsibilities
- Develop and execute comprehensive Meta Ads strategies aligned with business objectives.
- Plan, launch, manage, and scale Facebook & Instagram advertising campaigns.
- Manage campaigns across Lead Generation, Sales, Conversion, Traffic,



Engagement, and Retargeting objectives.
- Conduct detailed audience research, segmentation, competitor analysis, and funnel planning.
- Continuously optimise campaigns, budgets, targeting, creatives, placements, and bidding strategies.
- Perform regular A/B testing of audiences, creatives, ad copies, placements, and campaign structures.
- Analyse campaign performance and take data-driven decisions to improve results.
- Monitor key metrics including ROAS, CPL, CPA, CTR, CPM, CPC, Conversion Rate, and Cost per Result.
- Manage and optimise advertising budgets to achieve maximum ROI.
- Develop and implement retargeting, Custom Audience, and Lookalike Audience strategies.
- Ensure proper implementation and monitoring of Meta Pixel, Events, Conversion API, and conversion tracking.
- Work closely with the creative and content teams to develop high-performing ad creatives and copies.
- Identify opportunities

📌 Meta Ads Specialist (Sahibzada Ajit Singh Nagar)
🏢 MediaWaley
📍 Sahibzada Ajit Singh Nagar