About the Role:

We are looking for a high-energy, data-driven Head of Performance Marketing to build and scale our B2C customer acquisition engine.

You will own the complete performance marketing funnel traffic leads qualified customers bookings vehicle deployment repeat / referral — with a explicit focus on profitable growth.

This is a hands-on leadership role for someone who loves numbers, experiments aggressively and can convert marketing spends into measurable business outcomes.

KEY RESPONSIBILITIES:

1. Own Growth & Customer Acquisition
- Own B2C customer acquisition across all digital channels.
- Build scalable acquisition engines for multiple cities and customer segments.
- Drive leads, bookings, activations and revenue, not vanity metrics.
- Develop city-wise and vehicle-wise acquisition strategies.
- Identify new customer segments, channels and growth opportunities.

2. Performance Marketing

Own and scale campaigns across:
- Google Ads / Performance Max
- Meta Ads
- YouTube
- Programmatic / Display
- App-install & re-engagement campaigns
- Affiliate / partner channels




- SEO + organic acquisition
- Emerging digital channels
- Continuously optimise:

CAC | CPL | CPQL | Conversion | ROAS | Revenue | LTV | Payback

3. Full-Funnel Ownership

Build measurement and optimisation across:

Ad Landing Page Lead Calling KYC Booking Vehicle Allocation First Payment Active Customer

Work closely with Sales, Call Centre, Operations, Product and Technology teams to identify and eliminate funnel leakage.

4. City-Level Growth

Create a city-wise growth playbook covering:
- Market potential
- Target customer profile
- Acquisition cost
- Channel mix
- Competitor activity
- Pricing / offers
- Conversion rates
- Fleet availability
- Revenue potential

Allocate marketing budgets dynamically based on city-level ROI and fleet availability.

5. Data & Analytics

Build a robust performance dashboard covering:
- Marketing spend
- Leads
- Qualified leads
- Bookings
- Activations
- C

📌 Head Performance Marketing (Navi Mumbai)
🏢 Magenta EV Solutions
📍 Navi Mumbai