Market Intelligence
- Stay updated with market trends and competitor activities
- Gather market feedback and consumer insights and provide inputs on a regular basis. Provide feedback on weak area of sales, competitor price information and promotional activities
- Maintain awareness of current tender release through various mediums and promptly inform Zonal KA&Project; Executive
Media and Advertisement Execution
- Effectively co-ordinate with agency for frontline implementation of zonal marketing plan in respective areas, in consultation with zonal branding executives.
- Ensure that all advertisement material (POP material, posters, danglers) are properly displayed with higher visibility
Driving Institutional Sale
- Achieve sales growth through identification of projects sites and pitching BW products at these sites
- Create awareness of BW products through sampling activities at project sites and site training programs,
with the support from CASC.
- Participate in events along with CASC and convert the activity into business.
- Execute sales visits to projects as per the defined plan and daily update to State Head pertaining to sales activities
- Assist Zonal KA&Project; executive in tender submission process
- Manage Lead end to end and ensure conversion of leads.
Customer Experience & Relationship Management
- Respond to customer complaints in a timely manner. Liaise with CASC team to address technical queries and glitches in product application
- Coordinate the CASC team to ensure a thorough understanding of customer needs and planning regular follow-ups to ensure high levels of customer satisfaction
- Action and close issues identified through client centricity initiatives
- Ensure timely refund / replacements of damaged goods.
Commercial Management and Process Efficiency
- Co-ordinate with Commercials team to
📌 Area Head-Institutional Sales (Gujarat)
🏢 Aditya Birla Group
📍 Gujarat
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