Role Overview We are looking for a Performance Marketing Manager with at least 2 years of experience to lead and optimize our web and app campaigns across multiple digital platforms The ideal candidate will have hands-on experience in performance marketing user acquisition branding campaigns and web tracking optimization with the ability to scale results efficiently Key Responsibilities - Plan execute and optimize performance campaigns across web and app channels Google Meta programmatic affiliates etc - Drive user acquisition engagement and retention through data-driven strategies - Manage branding campaigns to strengthen awareness and product visibility - Set up and manage web tracking processes including GTM GA4 and conversion tracking - Build and optimize funnels ensuring accurate attribution and performance measurement - Monitor campaign performance analyse KPIs and deliver actionable insights - Collaborate with creative product and analytics teams to improve funnel performance - Optimize budgets and bids to achieve CAC ROI and tROAS goals - Stay updated with the latest digital marketing tools trends and best practices Requirements - 2 years of proven experience in performance marketing web app campaigns - Solid knowledge of Google Ads Meta Ads UAC MMPs Appsflyer Adjust and analytics tools - Expertise in GTM GA4 and web conversion tracking - Experience in branding campaigns alongside performance campaigns - Data-driven mindset with strong analytical and problem-solving skills - Ability to manage budgets optimize ROI and scale campaigns effectively - Excellent communication and stakeholder management skills ref updazz com