Job Summary We are seeking a dynamic and results-driven Marketing Executive to join our team in the tyre industry The ideal candidate will be responsible for planning executing and managing marketing campaigns to strengthen brand presence generate leads and drive sales The role involves handling both ATL mass media advertising and BTL on-ground and targeted marketing initiatives to effectively reach and engage customers dealers and distributors Key Responsibilities BTL Marketing Plan and execute dealer and retailer engagement programs road-shows and trade promotions Organize and manage on-ground activation events such as tyre check-up camps motor shows and sponsorship activities Design and distribute POSM Point of Sale Materials for retail outlets Execute targeted campaigns including direct marketing emailers SMS campaigns and localized offers ATL Marketing Develop and implement brand awareness campaigns across print TV radio outdoor and digital media Coordinate with advertising agencies and media houses for creative development and media buying Plan and manage national and regional advertising campaigns to build brand equity Monitor and analyze ATL campaign performance to optimize ROI General Marketing Coordination Collaborate with sales teams to support product launches and promotions Conduct market research and competitor analysis to identify recent opportunities Manage relationships with vendors creative agencies and event management companies Track marketing budgets prepare reports and ensure timely execution of all campaigns Ensure consistent brand messaging and visual identity across all marketing channels Qualifications Skills Bachelor s degree in Marketing Business Administration or related 2-5 years of marketing experience preferably in the automotive or tyre industry Strong understanding of both ATL and BTL marketing strategies Excellent communication negotiation and project management skills Creative thinking with data-driven decision-making abilities Proficiency in MS Office and familiarity with digital marketing tools Ability to travel frequently for events and market visits Key Competencies Brand management and campaign execution Vendor and stakeholder management Event planning and field marketing Analytical and problem-solving skills Team player with leadership potential Job Type Full-time Pay 25 000 00 - 40 000 00 per month Benefits Paid sick time Schedule Day shift Language English Preferred Work Location In person

📌 Marketing Executive (West Bengal)
🏢 Dunlop Tyres
📍 West Bengal