- Develop marketing plan & strategy for products/product categories.
- Monitor industry, market, and competitive trends for the concerned product category through formal market research and networking (competitor product performance, pricing, promotions schemes, and new product introductions)
- Identify new market segments and formulate marketing plans for the same through due market research in collaboration with key stakeholders.
- Develop current product launch strategies and ensure seamless implementation of product launch activities, in collaboration with Product Development, Field Sales, and Marketing team (for example, pre-launch activities, coverage plan, roll out of launch activities, follow-up actions, and post-launch activities).
- Collaborate with the Sales team and other stakeholders to support Sales & product forecasts.
- Ensure PLC Management.
- Review and improvise on brand communication including key message points, USPs, regional strategies, and product stewardship with the support of concerned stakeholders (e.g. sales teams & field marketing).




- Provide technical inputs on the Product to Field Marketing managers and the Sales team.
- Prepare Product and crop Training Modules with support from concerned stakeholders.
- Develop and implement sales promotion schemes & campaigns for the product/product categories, in collaboration with the Sales and field marketing team (for example, product incentives, product discounts, and special offers, crop and product campaigns)
- Provide feedback to Product Development on new products / new business opportunities, based on market feedback, competitor intelligence, etc.

Who are we looking for

Education:

- B.Sc(Agri) /M.Sc(Agri ) and MBA with specialization in Marketing/Agribusiness.

Experience:

- At least 5-10 years of experience with exposure in sales and product Management roles.

Skills:

- Analytical thinking
- Financial acumen
- Strategic thinking
- Influencing and negotiation
- Communication and presentation skills
- Product life cycle management
- Strong interpersonal and people skills

📌 Product Manager Fungicides (Mumbai)
🏢 Godrej Foods
📍 Mumbai