Job Purpose To ensure robust processes & methodologies in order to provide insights and solutions for business problems across multiple categories
Principal Accountabilities
- Design effective & effective ways along with the agency partners to measure & track brand performance
- Work closely with brand team to drive execution of briefs and evaluate research designs from the agency
- Work closely with the brand team & leverage insights to drive business growth
- Identify new & effective ways of testing concepts, products & communication
- Evaluate & pilot new tools & agencies esp. in the digital space
- Leverage internal monitoring tools to derive insights
- Triangulate multiple data sets to identify trends and early indicators of brand/product performance
MBA (Marketing) with minimum 4-5 years' experience in qualitative/quantitative research. Should have significant knowledge on basic statistics
Knowledge & Skills
1. Business Understanding
2. Knowledge of market research methodology and tools
3. Basic knowledge of statistics
4. Knowledge of consumer understanding and behaviour
Skills
1. Analytical/Data interpretation skills; Interpersonal sensitivity/ people perception (ability to intuitively understand people and their needs) ; Influencing skills; Should be a great team player
2. Interview Competencies
3. Adaptability, Change Management, Emotional Stability & Maturity, Interpersonal and Relational Skills