Overview The Head of Attendee Acquisition - APAC will be responsible for building mentoring and leading IDC s audience development function across the Asia Pacific and ANZ regions This role requires a strategic data-driven leader who can drive consistent attendee recruitment performance enhance database quality and foster meaningful engagement with C-level executives The position will focus on building relationships with senior IT and business leaders expanding IDC s executive community and delivering best-in-class audience experiences across all IDC summits conferences and custom events Responsibilities Develop and implement an integrated attendee acquisition strategy for the APAC and ANZ regions Oversee regional audience development teams ensuring goals standards and KPIs are met across all events Establish clear processes and benchmarks for audience quality conversion and engagement Lead recruitment efforts for CIOs CTOs CISOs and senior executives ensuring balanced audience composition per event Build and strengthen relationships with C-level delegates industry thought leaders and IDC s partner ecosystem Manage and expand Advisory Councils and end-user speaker communities to enrich event content and credibility Coordinate with senior executives to schedule 1 1 meetings fostering stronger partnerships and client satisfaction Oversee the master audience database ensuring integrity segmentation accuracy and compliance with data governance standards Develop and execute initiatives to expand IDC s qualified contact base across new markets Leverage tools like Salesforce HubSpot and data enrichment platforms to drive measurable growth in audience pipelines Work closely with content development and marketing teams to align messaging event positioning and audience targeting Partner with the sales and client services teams to align audience acquisition strategy with sponsor KPIs Provide strategic input for marketing campaigns event promotion and outreach initiatives to maximize registration and attendance Lead train and mentor audience specialists across regions to ensure process consistency and skill development Foster a culture of collaboration accountability and continuous improvement across markets Qualifications Bachelor s degree in Marketing Business or Communications Master s preferred 6-8 years of experience in event marketing audience acquisition or B2B demand generation with at least 3 years in a regional or leadership role Proven track record of managing large-scale attendee recruitment for C-level or B2B events across multiple countries Deep understanding of APAC market dynamics and experience engaging senior IT and business leaders Robust data management and CRM experience Salesforce HubSpot Marketo etc Excellent leadership communication and stakeholder management skills Highly analytical with a results-oriented mindset and strong business acumen Willingness to travel across the APAC and ANZ regions up to 40

📌 Event Manager - Attendee Acquisition, Apac (Karnataka)
🏢 International Data Group
📍 Karnataka