We are looking for a skilled and data-driven Ads Specialist with hands-on experience in managing and optimizing paid advertising campaigns across Google Ads and Meta Facebook Instagram platforms The ideal candidate should possess a deep understanding of performance marketing conversion tracking audience targeting and ROI optimization Key Responsibilities Plan create and manage paid ad campaigns on Google Ads Search Display YouTube and Meta Ads Facebook Instagram Conduct keyword research audience segmentation and competitive analysis to identify growth opportunities Optimize ad performance through A B testing bid management and creative experimentation Track and analyze campaign data to ensure maximum ROI and cost efficiency Set up and monitor conversion tracking pixels and remarketing campaigns Collaborate with the creative and content team to design ad copies visuals and landing pages that drive conversions Prepare weekly and monthly performance reports with insights and improvement recommendations Stay up to date with latest trends platform updates and ad policies on Google and Meta Manage and maintain advertising budgets across platforms efficiently Work with other departments e g sales product HR to align ad campaigns with business objectives Key Skills Competencies Proven experience in managing Google Ads and Meta Ads campaigns Strong analytical skills and proficiency in Google Analytics Meta Ads Manager and Google Tag Manager In-depth knowledge of CPC CPM CPA ROAS and performance marketing metrics Creative mindset for designing engaging ad strategies Strong communication and reporting abilities Ability to handle multiple campaigns simultaneously under tight deadlines Qualifications Bachelor s degree in Marketing Advertising or a related field Google Ads Certification and or Meta Blueprint Certification preferred Job Type Full time Pay 30 000 00 - 55 000 00 per month Work Location In person