Job Title Digital Marketing Specialist Location Noida Extension Experience Required 3-5 Years Education UG B Tech B E Computers BCA B Sc IT PG MCA M Sc Computer Science OR Any recognized diploma degree in Digital Marketing Position Overview We are seeking a results-driven Digital Marketing Specialist to lead and execute both paid marketing and SEO strategies aimed at boosting online visibility driving targeted traffic generating quality leads and increasing overall revenue This role involves hands-on experience with campaign planning and performance marketing across platforms like Google Meta and LinkedIn while also owning end-to-end search engine optimization efforts You ll work collaboratively with creative content product and tech teams to ensure integrated marketing strategies that deliver measurable impact Key Responsibilities Paid Marketing Plan Execute Paid Campaigns Manage paid marketing initiatives across Google Ads social media platforms and display networks to drive ROI and conversions Performance Optimization Monitor and optimize campaigns based on key metrics like CPC CPL CTR and conversion rates using data-driven strategies Creative Testing Targeting Develop test and refine ad creatives bidding strategies and audience targeting to enhance performance Cross-functional Collaboration Work closely with design content and development teams to create high-converting creatives landing pages and technically sound web assets SEO Strategy Execution Implement on-page and off-page SEO strategies to improve keyword rankings increase organic traffic and enhance domain authority Technical SEO Improvements Conduct site audits and collaborate with developers to resolve issues related to crawlability mobile optimization page speed schema and indexing Content Link Building Coordinate with content teams for SEO-friendly content creation and manage link-building initiatives through ethical outreach Reporting Analytics Generate and present detailed performance reports using tools like Google Analytics Search Console SEMrush or Ahrefs staying up to date with the latest trends and platform changes Required Skills Qualifications Proven experience in managing paid digital marketing campaigns and SEO strategy execution Hands-on expertise with tools such as Google Ads Meta Ads Manager LinkedIn Ads Google Analytics and Search Console Proficiency in SEO tools like SEMrush Ahrefs Moz Screaming Frog and Ubersuggest Solid understanding of ranking algorithms search intent and SEO best practices Strong grasp of A B testing CRO techniques and landing page optimization Ability to analyze data derive actionable insights and present findings clearly Project management skills to juggle multiple campaigns and SEO tasks simultaneously Solid communication and collaboration skills across teams and departments What We re Looking For Traits Attributes Analytical Thinker Makes informed decisions based on data trends and campaign performance Creative Strategic Brings fresh campaign ideas and SEO strategies to the table Detail-Oriented Maintains precision in targeting messaging optimization and reporting Adaptable Quickly responds to algorithm updates or platform changes Collaboration-Driven Works efficiently with content design product and tech teams Customer-Centric Understands user behavior and aligns efforts to improve engagement and conversions Ownership Mindset Takes accountability for successes learns from challenges and strives for continuous improvement Job Type Full-time Pay 40 000 00 - 50 000 00 per month Work Location In person