Key Stakeholders Internal Sales Admin Depot Replenishment Supply chain team External AW AWSM PSM Merchandisers Supervisors Desired Competencies In store execution Business Development Channel Partner Management Selling Negotiation Experience At least 5-7 years of relevant experience preferably with FMCG background KEY RESPONSIBILITIES Ensure achievement of secondary sales targets Setting objectives for AW Accounts Breaking objectives for AWSM beat-wise Ensure communication of objectives to AW Accounts Periodic tracking of objectives AW Management Align support motivate AW to meet business objectives Ensure adequate infrastructure systems Act as a commercial interface between AW BIL Coach manage evaluate AWSM performance Coach AWSM on BIL best practices WOW Train AWSM on Sales Call Process Evaluate their performance periodically Provide on the job support guidance for addressing territory specific issues Ensure adequate service level in market build business in existing new outlets Ensure adequate servicing at dealer points Maintain relations with existing dealers Increase the depth and width per dealer Prospect new outlets Perform activations as per decided by ASM Execute visibility implementation Merchandizing Ensure adherence to plan-o-gram Ensure execution of primary secondary Merchandizing Ensure execution of Visibility Implementation Implement launch of new consumer promos trade schemes recent products Operationalize new product through communication sampling Effectively communicate schemes to AWSM to ensure right sell-in at the dealer point Track review performance of new products schemes Market Intelligence Collect report required market information on competitor activities like promotions trade consumer service day off-take prices new launches visibility etc Maintain records systems PJP data MIS reporting Ensure Hub of UDAAN Represent Britannia for consumer complaints Visit consumer to address sort quality complaints Inform Quality about status of complaint

📌 Area Sales Executive (Patna)
🏢 Britannia Industries
📍 Patna